Jeij. *EURN* This is it :
"We've had a huge reaction to the launch of the new logo - most of it negative"
-Interactive Olympics editor Claire Stocks
"When people see the new brand, we want them to be inspired to make a positive change in their life"
Whotevva. They payed over 190 000€ for this lil piece of art (?!) made in 1,5h with photoshop with an extra ugly free bonus font on top. It looks like a window I recently kicked a ball through :p And if you really look close, you can see Vicky Pollard in there as well. Seriously... wtf.
Iconologic did a waaaaaay better job on the wintergames in 2006, Torino, Italy.